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Virtual Business Retailing
As owners of a virtual convenience store, your students will get hands-on experience with the management and marketing of a retail business. Virtual Business - Retailing 3.0 will totally engage your students with control over pricing, promotion, merchandising, market research, ad design and more. Challenge your students to solve real world problems such as price wars with competitors, shoplifting, expired goods, and more.

IDEAL FOR TEACHING: Marketing, Entrepreneurship, Finance, and Introduction to Business.

Specifics

Virtual Business – Retailing 3.0 is a business and marketing curriculum that is centered around a highly visual computer simulation of a convenience store. Your students will learn and practice all the key business and marketing skills they'll need to succeed in business. Empower your students with control over pricing, promotion, merchandising, market research, and more. It is ideal for teaching marketing, entrepreneurship, finance, and introduction to business. Virtual Business – Retailing 3.0 is based on research funded by the U.S. Department of Education and is the most realistic visual business simulation available. Click here for special upgrade pricing.

NEW IN 3.0:

  • More lessons
  • All-new graphics
  • Unlimited multiplayer participants
  • Greater product variety including coffee, slushies, and donuts
  • Larger city view
  • Dynamic store layout
  • Surprises including: equipment failures, snow-storms, and road construction
  • Smaller saved file sizes
  • Over 160 pages of reading material
  • "Run To" option lets students run to a specified date
  • Customer and employee comments log
  • Auto-Grader grades students' stores on 10 different attributes
  • Role-based multiplayer option lets students work as a team
  • Competitive prices report
  • Improved simulation logic
  • Multistore report gives you key financials for all stores you own on a single screen
  • ...and more

LESSONS INCLUDE:
Pricing, Purchasing, Staffing, Promotion, Financing, Market Research, Targeted Marketing, Merchandising, Security, Location Selection, Advanced Promotion, Advanced Merchandising, Risks and Surprises, Supply and Demand, Financial Statements, Analyzing the Competition, Business Plan Analysis, Turnaround

WHAT YOU GET:
Over 160 pages of written course material; 50 math exercises; 50 written exercises; 18 computer-based exercises, projects, and multiplayer competitions; Virtual Business software on CD; online training videos; interactive tutorial to train students; instructor's manual with lesson plans and answer keys; full-color poster; and a three-ring binder to hold manuals and disks.

ASSESSMENT OPTIONS
The Quiz Generator allows you to create quizzes with random questions based on selected lessons. Features include drag-and-drop addition and deletion of specific questions, ability to save quizzes for future reuse, ability to add your own custom questions, ability to print multiple versions of a quiz with questions randomly ordered, and more. In addition to this great assessment tool, Virtual Business – Retailing 3.0 also includes printable lesson worksheets, projects, and performance journals to help teachers assess student performance.

THE EDUCATOR'S CHOICE
The Virtual Business family of simulations is now in over 5,000 schools across the United States. Our simulations are built with educators in mind and are always correlated to state and national standards as well as leading textbooks. Virtual Business is the choice of key players in business, marketing, and economic education, including Glencoe/McGraw-Hill, DECA, and FBLA.


Video of What's New in Virtual Business – Retailing 3.0

This video briefly covers what's new in Virtual Business – Retailing 3.0.


Video Tour of Virtual Business – Retailing 3.0

This is a quick video overview of Virtual Business – Retailing 3.0.


Ideal for Teaching:
  • Marketing
  • Entrepreneurship
  • Introduction to Business
  • Finance

How Do I Use...
  • Lessons: Students start with standards-based lessons. There are 18 lessons, each with four to six pages of written course material. Each lesson also has written exercises and computer exercises that are designed to test the students' grasp of the topic being covered. Sample Lesson
  • Projects: After students have finished the lessons they move on to the New Store Project. In this project they are responsible for all the key business decisions of their store.
  • Multiplayer Competitions: Finally, students can use the skills they have developed to compete directly against each other in the same simulated economy.

System Requirements:
  • Windows XP, Vista or Windows 7
  • Microsoft .Net Framework Version 3.5 SP 1 (free from Microsoft)
  • 100 MB RAM
  • 50MB hard disk space
  • SVGA display
  • CD-ROM drive
  • Local Area Network (LAN) connection*
* Only required for multiplayer functionality

Stories

Virtual Business - Retailing 3.0: So Many Great Upgrades!

There have been so many great upgrades it is hard to pick just a couple to talk about. From the new dynamic store layout to the unlimited multiplayer, that allows students to work together as a team in the operation of their store, the upgrades have been just amazing.

For the last couple of years our district has focused on reading, writing and math standards. Because the students always enjoy working on the Virtual Business - Retailing, I thought it would be a perfect match to integrate the two together but never had the time to develop the curriculum. Now I don't have to. The new Virtual Business - Retailing 3.0 has expanded lessons that include four to six pages of text, one page of written questions and one page of math questions related to the topic. All I have to do is implement different strategies to help the students see the relevance of the reading, writing, and math. It's just what I was looking for.

What better place to teach the relevance of reading, writing, and math standards than in an interactive virtual store where the students are learning business and marketing too.

Jon Abel, North Salem High School, Salem, OR

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A Carrot For The Classroom That Works

Student motivation is great to have but tough to get. Jay Salerno knew he needed to spur his students' interest in business and marketing ideas. Jay's curriculum and lectures were good, but he wanted more. Jay turned to Virtual Business - Retailing to provide the extra boost.

What Jay got once he started using Virtual Business - Retailing in his Business Principles & Management class was amazing. Students began coming into the computer lab before class, and started staying later after class to complete their assignments. Some students would even use their free time to come to the lab and work on their Virtual Business - Retailing activities. "My students can not get enough of the program."

Seeing their excitement and newfound motivation, Jay built a final project around Virtual Business - Retailing. He had his students prepare a full business plan for a simulated store. Then he had them execute their plans using the Virtual Business - Retailing software! Their business plans came to life, just like in the real world. Jay knows, "The project was a terrific way for students to collaboratively integrate not only Business Management concepts, but also use creativity in designing various forms of marketing materials. They were able to use software applications such as Word, Publisher, Excel and PageMaker. Some groups even utilized the Internet. They truly were acting as if they were the owners of the business and were starting a business from scratch." Jay is not the only one who recognizes the benefit and realistic nature of the software. One of his students shares, "I think Virtual Business - Retailing is so extremely realistic. It puts you in the place of the decision maker, wondering what step to take next. All of the information to make good business decisions is available to you."

Jay's involvement with Virtual Business - Retailing extends beyond the classroom. Jay had several of his top students create a display showcasing their use of Virtual Business - Retailing in their classroom as a technology. He brought the students and display to the State Capital to exhibit at the Computer Educators Computer Association Exposition. The display was a hit and the students put it into the school's main display case to promote the business department. Enrollment increased! "I thoroughly enjoy watching the active learning that Virtual Business - Retailing brings to my classroom. It creates a very healthy and competitive atmosphere using practical applications."

Beyond Jay's involvement with Virtual Business - Retailing, other members in his business department are incorporating the software into their classes such as Marketing, Cooperative Work Program, and Introduction to Business. The department sees it as a great way to spur interest in Business Education, through real-life experiences without leaving the classroom. Jay as well as his colleagues realize, "The value and potential of Virtual Business - Retailing for the students and the Business Education Department is immense."

Jay took the tools available to him and turned his business classes into a fun, exciting, and challenging learning environment.

Jay Salerno, Newington High School, Newington CT

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Virtual Business - Retailing Teaches Teachers

What a better way to prepare tomorrow's educators then to teach them to use the newest and best tools. Dr. Donna Everett did just that in her Methods of Teaching Business and Marketing Subjects class (an undergraduate class required for those seeking initial certification in Business and Marketing Education, Grades 5-12).

Donna had her students review the Knowledge Matters website, explore the Virtual Business - Retailing software, and try out the 22 Virtual Business - Retailing classroom activities. This led to a discussion of Virtual Business - Retailing and how it could be used in the classroom in conjunction with existing curriculum.

Seeing how Virtual Business - Retailing was benefiting her undergraduate students, Donna took this concept to the graduate student level. In her class for practicing teachers entitled Instructional Innovations in Business and Marketing Education, the students developed a lesson or unit plan, incorporating the website and specific activities available. The lesson or unit plan also included assessment instruments that they will develop to evaluate students' performance. "I am delighted to finally find a source that incorporates the real world in pictures and honest-to-goodness activities. I have been waiting so long for a program such as Virtual Business - Retailing that begins to marry theory and hands-on practices in the classroom. Bravo!," exclaims Donna.

With methods teachers like Donna, tomorrow's teachers will be better equipped to deliver high quality students ready to face tomorrow's business challenges.

Dr. Donna Everett, Morehead State University, Morehead KY

Standards

Knowledge Matters, the creator of Virtual Business, understands that national and state standards are very important to today's educators, and we are dedicated to building educational simulations that meet these standards.

The Correlations are in PDF format and are viewable with the free Adobe Acrobat Reader. If you do not see your state listed, please e-mail us a link to your state standards, and we will work on posting the correlation to our website.
 

National Standards Correlations
  NBEA Standards
  National Marketing Standards
  National Entrepreneurship Standards
  Mark Ed Content Standards

State Standards Correlations
  Alabama
  Arizona
  California
  Connecticut
  Florida
  Georgia
  Indiana
  Iowa
  Kentucky
  Louisiana
  Massachusetts
  Michigan
  Missouri
  North Carolina
  New Jersey
  New York State
  Oklahoma
  Oregon
  Tennessee
  Texas
  Utah
  Virginia
  Washington
  Wisconsin

Grading

Assessment CD
The Assessment CD for Virtual Business - Retailing 3.0 contains our Quiz Generator, an optional supplement to the product. The Quiz Generator allows you to easily create quizzes with questions based on selected lessons.

The Quiz Generator has a question bank of hundreds of pre-written questions all designed to give you a feel for whether a student is learning what they are supposed to be learning.

Features include:

  • Easy drag and drop quiz creation
  • Savable quizzes for future reuse
  • Question bank with hundreds of questions
  • Ability to add your own custom questions to the question bank
  • Color coded correct and incorrect answers on screen
  • Printable preview of quizzes
  • Multiple version quizzes with random ordered questions
  • Printable answer keys for all quizzes

 

Written Exercises
Each of the 18 topic specific lessons included within Virtual Business - Retailing 3.0 has four to six pages of written material. At the end of the written material there are math exercises and written exercises designed to test the students' grasp of the topic being covered.

Computer Exercises
There are 18 topic specific lessons included within Virtual Business - Retailing 3.0. Each of these lessons has a computer exercise with questions designed to test the students' grasp of the topic being covered. Students are asked to answer the questions as they make their way through each computer-based exercise.

Project Worksheet
When using the Virtual Business - Retailing 3.0 project, students create a business plan from a template. They also create a forecast of revenue, expenses and profit. Using these tools, they run their simulated store and attempt to reach profit goals. As they meet goals, the level of difficulty increases to challenge them more.

Multiplayer Action Journals
During the multiplayer competitions students run their businesses all within the same simulated region. You, the educator, automatically get a journal comparing the performance of each team complete with a log of all the actions taken by each team. The teacher scoreboard shows the scores of individual students as they fight it out to see who will have the leading team.

Training

All Virtual Business products come with the following resources to help you and your class get started quickly.

Online Training Videos
These Flash-based online training videos offer detailed solutions and helpful hints for using the lessons, levels, and multiplayer feature of the simulation. The videos help give the teacher a quick start into understanding and using the simulation. |SAMPLE VIDEO|

Tutorial
Students just start Virtual Business - Retailing, then click Tutorial. They are guided click-by-click through each of the actions they can take in managing their simulated store.|TUTORIAL|

Manual
The Instructor's Manual provides you with teaching notes, answer keys and student worksheets for 18 business and marketing specific lessons. The Instructor's Manual also provides instructions for the student project and the multiplayer competitions. |SAMPLE LESSON|

 

Onsite Training

For county or metro area purchases, we often provide onsite training for groups of educators.

The training may be free or at a negotiated discount based on the number of purchasing sites.

These training sessions are always well received by educators and represent a strong reason to consider purchasing at the county or metro level.

Call us toll-free at 1-877-965-3276 for details.

Tour

This tutorial will take you through the main views in the simulation, then go step-by-step through the actions students can control and the reports available to them.

The tour will be displayed in a separate window.

Start the Tour!

Pricing

PRICING

Mini $445*
(Upgrade Price $245)
(Up to 5 concurrent users)
(Part# KMI-VBR30-5)

Lab License $895*
(Upgrade Price $495)
(Up to 30 concurrent users)
(Part# KMI-VBR30-L)

Site License $1,395*
(Upgrade Price $695)
(Unlimited concurrent users)
(Part# KMI-VBR30-U)

Assessment CD $99.00
(Part# KMI-VBR30-ACD)**

* Please add $14.50 for Shipping and Handling.
** Please add $3.50 for Shipping and Handling.

 

TO PLACE AN ORDER

BY MAIL
Knowledge Matters, Inc.
85 Woodland Drive
Florence, MA 01062

BY FAX
413.584.8485

BY PHONE
Toll-Free 877.965.3276

Please Include With Order

  • Complete name and address.
  • Part numbers of products you are ordering.
  • Authorized and numbered purchase order.
  • Any special billing and shipping instructions clearly marked.
  • Name of instructor who will be using the product.

*Licenses are nontransferable and can only be used at (or by students at) the school specified in the purchase order. A separate license to the Knowledge Matters Software must be purchased for use on each individual physical location. The above pricing for Virtual Business - Retailing is available exclusively to K-12 schools.

Perkins Eligible
All Virtual Business products qualify for funding under Carl D. Perkins Career and Technical Education Act of 2006 (Public Law 109-270 ). |more|

SAVE 10%
1) Receive a 10% discount when you purchase any two Knowledge Matters' simulations on the same purchase order.
2) Receive a 10% discount when you purchase any Knowledge Matters' simulations for two to nine schools on the same purchase order.

SAVE 20%
1) Receive a 20% discount when you purchase three or more different Knowledge Matters' simulations on the same purchase order.
2) Receive a 20% discount when you purchase any Knowledge Matters' simulations for 10 or more schools on the same purchase order.


***INTERNATIONAL SALES

TAIWAN
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Pitotech
Tel: 886-4-7364000
Fax: 886-4-7364015
E-mail: pitotech@mail.pitotech.com.tw
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