Virtual Business Retailing Online

With Virtual Business - Retailing Online, students start with a familiar grocery/convenience store. As they advance, they manage sporting goods and electronics retailers. Promotion options include traditional media and new options such as email campaigns. Students can fully design the retail layout of their stores. Grocery stores highlight perishables; sports stores highlight seasonality; electronics stores highlight personal selling. The "Mega-Mogul" project lets advanced students establish a retail empire of multiple stores in multiple product categories. Improved multiplayer mode lets students compete in class or from home, at your option.

In this trial lesson you will learn about the importance of adequately staffing your retail store. Please review the Student Pre-Reading before starting the assignment. Start Demo
Full Tutorial
This full tutorial will walk you through every aspect of Virtual Business - Retailing Online.
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Video Tour
See all the great improvements to Virtual Business - Retailing in this 3.5 minute video tour.
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NEW Full Store Design
Students can freely control the placement of all product displays, design the number and placement of checkout counters, and even dynamically change their layout and watch how customers redirect through the store. They can also design their backroom storage to maximize employee access and allocate space to popular products.

NEW Not One Size Fits All
Older versions of Virtual Business - Retailing were "one size fits all" for students; now all students can master smaller, simpler businesses while advanced students can move on to even larger businesses and multiple business types. Simplified lessons, with on screen instructions, ensure all your students can succeed.

NEW Email Advertising Options
New advertising options include traditional media (newspaper and billboards) and new media such as email. Students can buy mailing lists and build inhouse lists, see how different offers affect click-through rates on their emails, and learn how to avoid spam reports by properly spacing emails.

Optional Multiplayer Feature Allow students to compete head-to-head for market share and profits. Students can design their stores, pick products, set prices and plan promotions to win customers from the competition. This is a great capstone for your class's Virtual Business experience.

Assessment, Scope and Sequence, Classroom Configuration, Help Docs and More.
All Virtual Business sims come with tools to help add flexibility and control when using the sims in your classroom. You can choose the lessons you would like to include and put them in the order you want. You can decide whether to include reading assignments, reading quizzes, and math quizzes. You can even decide when to open lessons to students, helping keep your whole class in sync. Or you can open all the lessons and allow your students to work at their own pace. CLASSROOM MANAGEMENT TOOLS

Teacher Testimonial

STANDARDS CORRELATION: Common Core for English Language Arts


[WEBINAR] Virtual Business Retailing and Management training

Lesson Plans and Learning Objectives

Information on Perkins Eligibility


Mini $695*
(Up to 5 concurrent users)
(Part# KMI-VBR-5)

Lab License $1,195*
(Up to 30 concurrent users)
(Part# KMI-VBR-L)

Site License $1,695*
(Unlimited concurrent users)
(Part# KMI-VBR-U)


Knowledge Matters, Inc.
85 Woodland Drive
Florence, MA 01062


Toll-Free 877.965.3276

Please Include With Order
  • Complete name and address.
  • Part numbers of products you are ordering.
  • Authorized and numbered purchase order.
  • Any special billing and shipping instructions clearly marked.
  • Name of instructor who will be using the product.
  • Email address of the instructor that will be using the simulation.
*Online license is valid for five years from account activation date. Updates and upgrades are free during the license period. Licenses are non-transferable.
**Five-year Optional Multiplayer can be purchased for $299.

System Requirements

Virtual Business is a registered trademark of Knowledge Matters, Inc.

Ideal for teaching:
  • Marketing
  • Entrepreneurship
  • Finance
  • Introduction to Business
Lessons Include:
  • Market Research
  • Product
  • Place
  • Pricing
  • Promotion - Traditional
  • Promotion - Email
  • Staffing, Selling & Customer Service
  • Purchasing & Inventory Control
  • Merchandising
  • Security & Risk Management
  • Financing & Business Planning
  • Retailing Mogul
  • Extra Credit: Turnaround
  • Extra Credit: Mega Retailing Mogul
Lesson Details

Teacher Testimonials:

Math Connections
Virtual Business simulations and accompanying math problems help students apply key math concepts to business and everyday life. Concepts are taken from Common Core and leading state math standards. Concepts include numbers and quantity, algebra, geometry, functions, probability and statistics, and modeling. MORE

DECA Official Competitive Event

Compatible with Windows and Mac

Fashion Simulation, Accounting Simulation, Hotel Simulation, Restaurant Simulation, Business Simulation, Financial Literacy Simulation, Hospitality Simulation, Sports Marketing Simulation, Retailing Simulation