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The ICHRIE Restaurant Management Challenge!

Thank you to all the students and schools that participated in the First Annual ICHRIE Restaurant Management Challenge. After two weeks of competition the winners have been decided.

THIS YEAR'S WINNERS
1st Place: Andres Castello, Boston University (Prize $1000)
2nd Place: Dorien Murphy, Morgan State University (Prize $500)
3rd Place: Jennifer Fenton, East Carolina University (Prize $250)

     2011 ICHRIE Challenge Final Scoreboard

SCHOOLS THAT COMPETED IN THE CHALLENGE
Arkansas Tech University
Art Institutes Raleigh-Durham
Auburn University
Austin Community College
Boston University
Bournemouth University
Centennial College
Cesar Ritz Colleges Switzerland
County College of Morris
Coventry University
DCT University Center
Drexel University
East Carolina University
Eastern Illinois University
Eastern Michigan University
Endicott College
Fort Hays State University
Fundación Universidad de las Américas Puebla
Haaga-Helia University of Applied Sciences
Hong Kong Polytechnic University
JNA Institute of Culinary Arts
Johnson & Wales
Kent State University
Les Roches International School of Management Switzerland
Michigan State University
Morgan State University
Northern Virginia Community College
Oxford Brookes
Pennsylvania State University
Purdue University
San Diego State University (SDSU)
Southwest Minnesota State University
Syracuse University
The University of Surrey
University of Central Florida
University of Delaware
University of Florida
University of Hawaii at Manoa
University of Houston
University of Massachusetts Amherst
University of Mississippi
University of Nevada, Las Vegas
University of New Orleans
Virginia Tech
Walnut Hill College
Washington State University, Pullman
Western State College

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WINNER PROFILE
Andre Castello - 1st Place Winner, ICHRIE Challenge Andres Castello, a student from the Boston University School of Hospitality Administration, has come in first place in the First Annual ICHRIE Restaurant Management Challenge. The challenge, a two-week long online competition, used the ProSim - Restaurant simulation to allow students to manage a simulated restaurant. The prize for first place was $1000.

Mr. Castello said, "The ICHRIE Restaurant Management Challenge encompassed many different factors entailing profitability and menu design. The Challenge forced me to deeply analyze the data provided, and showed me how important points of data and information were to successfully designing a profitable menu. It was an engaging exercise where I quickly learned many factors that affect menu design and its success."

Mr. Castello's instructor, Dr. Peter Szende, said, "Through this simulation our students realized how difficult it is to find a balance between restaurant profitability and guest satisfaction, and how many variables are involved in restaurant menu pricing."
Restaurant Simulation, Business Simulation, Financial Literacy Simulation, Hospitality Simulation, Sports Marketing Simulation, Retailing Simulation