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Introducing Virtual Business – Retailing 3.0
Virtual Business – Retailing 3.0 is a business and marketing curriculum that is centered around a highly visual computer simulation of a convenience store. Your students will learn and practice all the key business and marketing skills they'll need to succeed in business. Empower your students with control over pricing, promotion, merchandising, market research, and more. It is ideal for teaching marketing, entrepreneurship, finance, and introduction to business. Virtual Business – Retailing 3.0 is based on research funded by the U.S. Department of Education and is the most realistic visual business simulation available. Click here for special upgrade pricing.
NEW IN 3.0:
- More lessons
- All-new graphics
- Unlimited multiplayer participants
- Greater product variety including coffee, slushies, and donuts
- Larger city view
- Dynamic store layout
- Surprises including: equipment failures, snow-storms, and road construction
- Smaller saved file sizes
- Over 160 pages of reading material
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- "Run To" option lets students run to a specified date
- Customer and employee comments log
- Auto-Grader grades students' stores on 10 different attributes
- Role-based multiplayer option lets students work as a team
- Competitive prices report
- Improved simulation logic
- Multistore report gives you key financials for all stores you own on a single screen
- ...and more
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LESSONS INCLUDE:
Pricing, Purchasing, Staffing, Promotion, Financing, Market Research, Targeted Marketing, Merchandising, Security, Location Selection, Advanced Promotion, Advanced Merchandising, Risks and Surprises, Supply and Demand, Financial Statements, Analyzing the Competition, Business Plan Analysis, Turnaround
WHAT YOU GET:
Over 150 pages of written course material; 50 math exercises; 50 written exercises; 18 computer-based exercises, projects, and multiplayer competitions; Virtual Business software on CD; online training videos; interactive tutorial to train students; instructor's manual with lesson plans and answer keys; full-color poster; and a three-ring binder to hold manuals and disks.
ASSESSMENT OPTIONS
The Quiz Generator allows you to create quizzes with random questions based on selected lessons. Features include drag-and-drop addition and deletion of specific questions, ability to save quizzes for future reuse, ability to add your own custom questions, ability to print multiple versions of a quiz with questions randomly ordered, and more. In addition to this great assessment tool, Virtual Business – Retailing 3.0 also includes printable lesson worksheets, projects, and performance journals to help teachers assess student performance.
THE EDUCATOR'S CHOICE
The Virtual Business family of simulations is now in over 5,000 schools across the United States. Our simulations are built with educators in mind and are always correlated to state and national standards as well as leading textbooks. Virtual Business is the choice of key players in business, marketing, and economic education, including Glencoe/McGraw-Hill, DECA, and FBLA.
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Video of What's New in Virtual Business – Retailing 3.0
This video briefly covers what's new in Virtual Business – Retailing 3.0.

Video Tour of Virtual Business – Retailing 3.0
This is a quick video overview of Virtual Business – Retailing 3.0.
Ideal for Teaching:
- Marketing
- Entrepreneurship
- Introduction to Business
- Finance
How Do I Use...
- Lessons: Students start with standards-based lessons. There are 18 lessons, each with four to six pages of written course material. Each lesson also has written exercises and computer exercises that are designed to test the students' grasp of the topic being covered. Sample Lesson
- Projects: After students have finished the lessons they move on to the New Store Project. In this project they are responsible for all the key business decisions of their store.
- Multiplayer Competitions: Finally, students can use the skills they have developed to compete directly against each other in the same simulated economy.
System Requirements:
- Windows XP or Vista
- Microsoft .Net Framework Version 3.5 SP 1 (free from Microsoft)
- 100 MB RAM
- 50MB hard disk space
- SVGA display
- CD-ROM drive
- Local Area Network (LAN) connection*
* Only required for multiplayer functionality
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