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Virtual Business – Sports and Entertainment gives students the opportunity to experience the exciting sports and entertainment world. This online simulation teaches students the hard business decisions that go into the sports and entertainment events they enjoy in real life. Students handle promotions, ticket pricing, stadium operations and staffing, sponsors, concessions, concert booking, and more.

This sim is ideal for teaching sports and entertainment marketing, business/sports management, general marketing courses, and entrepreneurship.

Cathy SlagleTeacher

Real teachers, real students, real classrooms

“I tell my students that this is the only time they’ll get to make consequence-free mistakes. In the real world, they may spend their last dollar doing it wrong, and not have enough money left to do it right.” Read more. Read More

Lessons Include

  • Ticket Pricing
  • Stadium Staffing
  • Promotion & Social Media
  • Concessions
  • Picking & Promoting a Band
  • Sponsorships
  • Parking & Revenue
  • Ingress & Egress
  • Player Management
  • Sports & Entertainment Mogul

Sample Lesson/System Test

Student Testimonials

Irondequoit High School

Cayden compares her experiences at a professional sport event to what she learned through the Knowledge Matters Virtual Simulations. She enjoyed seeing how what she learned applied in the real world. Cayden also explains how she is motivated to take her career in a certain direction thanks to the simulations.

Hoover High School

Marley describes how she was able to apply what she learned through the Knowledge Matters simulations to her retail experience working at Forever 21. The Simulations excite her about learning business through fashion and retail since that is something she is passionate about.

Hoover High School

Nick from Hoover High School uses the real life skills he learns through the Knowledge Matters simulations in his job at a restaurant and shares how they can prepare him for a future in business.

Hillsboro Deering High School

Mason shares how the Knowledge Matters Simulations helped him realize what career path he could take and how he can incorporate his love for sports in his future.