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ICHRIE and Knowledge Matters are pleased to present the 2024 ICHRIE Hotel Challenge by Knowledge Matters featuring the Hospitality Collection of Case Simulations. The Competition is sponsored by ICHRIE and Knowledge Matters. The simulation used in the competition was developed in partnership with the J. Willard and Alice S. Marriott Foundation and Marriott International.

The ICHRIE Hotel Challenge by Knowledge Matters encourages participants to test their skills at managing a simulated hotel. Students will be limited as to which concepts they are able to control during the event. What participants control will include various combinations of the following concepts: front desk operations, housekeeping, marketing & public relations, group sales, banquets, pricing & revenue management, social media and restaurant operations. Participants’ scores will be based on a balanced scorecard that includes profitability, customer satisfaction, and employee satisfaction. Participants will be ranked based on their balanced scorecard.


The first through third place nationally ranked students will win the following awards. Awards are funded by the ICHRIE Future Fund.

Dates & Details

This competition is completely web-based and there is one round for the event. Participants will utilize a limited function online competition version of our Hospitality Collection of Case Simulations. Participants will manage a combination of concepts found within the simulation, but they will not be able to control every concept found under the Actions menu. Concepts that have been disabled will be set adequately and controlled for the participants. Assignments explaining goals and objectives will be available within the competition file.

During the 2024 competition, students are challenged to manage a hotel profitably by overseeing revenue management, group sales, front desk, banquets/meetings and housekeeping.

Students who are currently using, or who have previously used, Case Simulations may use their existing accounts to participate. Students who have not used our online simulation will be given the opportunity to create a new account free of charge.

The competition runs from Monday, March 25th, 2024 at 10:00AM EST through Friday, March 29th, 2024 at 5:00PM EST. Registration will start on March 11 and will remain open during the entire event.


ELIGIBILITY: This competition is open to college-level students who are students at schools that are ICHRIE institutional members. Participation is for individuals only (no teams).

Please talk to your instructor or department head to see if your school is an institutional member of ICHRIE. Information about becoming an ICHRIE Institutional Member can be found at:

CODE OF CONDUCT: Participants agree to compete by the Rules of Competition listed on this page. Participants further agree that all work submitted is work done by the participant. Participants understand that any attempt to hack or cheat the simulation is grounds for removal from the competition and possible further actions. Participants agree to refer any questions on what may constitute a cheat to Knowledge Matters for a decision.

SCORES: In the event of a tie, the individual with the earliest file submission will rank higher, so it is important to get your files ranked early in the competition.

HONOR CODE: All participants agree to be bound by the following Honor Code: I pledge that all work submitted is solely my work. I have received no outside help with the challenge. I pledge not to hack or cheat in any way and agree to report others that I am aware of who hack or cheat.


Due to the high volume of students participating in the event, all questions regarding the competition should be submitted via email. Emails will be answered in the order in which they are received during Knowledge Matters, Inc. business hours which are Mon-Fri from 8:30AM-5:00PM Eastern Time.



Each participant is responsible for having read all the guidelines. ICHRIE and Knowledge Matters, Inc. are not responsible for an entry that is late, lost, misdirected, or not received. Only entries that are received by Knowledge Matters, Inc. will be eligible for scoring and ranking. All technical issues should be directed to our support team as soon as possible for resolution. Because of the wide variation in computer systems, Knowledge Matters, Inc. assumes no responsibility for the performance of its online application on participants’ computers. It is the participants’ responsibility to check this page for late breaking news or updates.


Technical Support Questions


Student Participation Questions

ICHRIE: (804) 346-4800


Thank you to all the students who participated in the 2024 ICHRIE Hotel Challenge by Knowledge Matters!

The 2024 winners are…

1st: Emily Zirbes, Iowa State University Of Science And Technology
2nd: Victoria Valladares, Florida International University
3rd: Sung Lee, The Pennsylvania State University

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