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Case Simulations

Entrepreneurship Collection

Bring Entrepreneurship to Life for Your
Students – Remote or in the Classroom

Experiential Learning Curriculum Integrates Seamlessly with Your Lectures to Put Students In Charge of Running Their Entrepreneurial Business

How Does It Work

Students will take control of their own simulated businesses via their web browser. With vivid, immersive graphics, students learn the many key decisions and fundamentals of building and growing a successful entrepreneurial business – market research, elevator pitch, business plan, raising capital, and much, much more.

Business Planning & Operation

Turn your classroom into a startup incubator! Students will learn to identify business opportunities, conduct market research, create a business plan, develop and elevator pitch, and learn the intricacies of operating a profitable business.

Hiring & Employee Management

Creating a team of subject matter experts is key for any business. Learning best practices for hiring and managing that team will lay the foundation of the importance of Human Resources for students.


Students see the 4 Ps of marketing – product, price, place, and promotion – come to life in the virtual businesses on the screen.

Mega-Mogul Project

  • After choosing from 20 different business options, students start with one business and one location, and work to grow and expand their entrepreneurial empire to multiple businesses and multiple locations.
  • By using the concepts and principles learned in the simulation lessons and assignments, students control all aspects of managing their growing business and see the impact of their decisions immediately.
  • Students are put in the driver’s seat to develop a profitable business empire and also watch as their personal net worth increases in the simulation.

Hear what professors have to say:

Student Engagement

Experiential Learning

Professor Support

Students may choose from 20 simulated businesses in the Entrepreneurship Collection:

  • Auto Repair Shop
  • Bowling Alley
  • Burrito Restaurant
  • Batting Cage
  • Catering
  • Coffee Shop
  • DJ Services
  • Electrical Business
  • Fitness Center
  • Go Kart Track
  • Hair Salon
  • Ice Cream Shop
  • Lawn Care Services
  • Online Gift Baskets
  • Physical Therapy
  • Pizza Place
  • Plumbing Business
  • Smoothie Shop
  • Trampoline Park
  • T-Shirt Printing

Lessons and Simulation Exercises Include:

  • Spotting the Opportunity
  • Market Research
  • Making the Plunge
       Name, Location & Form
  • Making the Plunge
       Form of Business & Taxes
  • Creating a Business Plan – Basics
  • Creating a Business Plan – Financials
  • The Elevator Pitch
  • Raising Money & Financials
  • Savings and Bank Loans
  • Selling Shares
  • Building a Team
  • Acquiring Resources
  • Going to Market – Basics
  • Going to Market – Growth!
  • Operations & Feedback
  • Operations & Feedback
       Risk Management
  • Mega-Mogul Project