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Case Simulations

Marketing Collection

Bring Your Marketing Classes to Life for Your
Students – Remote or in the Classroom

Experiential Learning Curriculum Integrates Seamlessly with Your Lectures to Put Students In Charge of Marketing Their Own Businesses

How Does It Work

Your students take control of their own business via their web browser. With vivid, immersive graphics, your students see the results of their marketing decisions – increased sales and profits, a thriving business, etc.

The 4 Ps of Marketing

Students see the 4 Ps of marketing – product, price, place, and promotion – come to life in the virtual businesses on the screen.

Market Research and Segmentation

Students learn how to conduct market research, and then use market segmentation to advertise and reach the ideal audience for their businesses and products.

Market and Test

Students learn by doing. With Case Simulations’ experiential learning, students learn the impact of their many marketing decisions, via reports and sales data and visual cues, on their businesses’ bottom line sales and profitability.

Hear what professors have to say:

Student Engagement

Experiential Learning

Professor Support

Topics covered in the Marketing Collection include:

  • Intro to Marketing
  • Marketing Ethics
  • Consumer Behavior
  • Business-to-Business Marketing
  • Market Segmentation
  • Market Research
  • Product
  • Services Marketing
  • Place – Location & Distribution
  • Promotion – Advertising & Analytics
  • Sales
  • Promotion – Social Media & Web Marketing
  • Pricing – Fundamentals
  • Pricing – Yield Management Pricing
  • Marketing VP – Retail Project
  • Marketing VP – Sports & Ent. Project