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Virtual Business Essentials – Retailing is our bestselling sim of all-time. Young people love to shop, and this online simulation teaches students the business basics and exposes the secrets of retailing. Students learn the tough business decisions that impact their common shopping experiences – why stores are located where they are, how stores decide to price products, etc. This sim is ideal for teaching Marketing, Entrepreneurship and Intro to Business.

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Student Engagement

Experiential Learning

Product Support

Product Support

Lessons Include

  • Market Research
  • Product
  • Place
  • Pricing
  • Promotion – Traditional
  • Promotion – Email
  • Staffing, Selling & Customer Service
  • Purchasing & Inventory Control
  • Merchandising
  • Security & Risk Management
  • Financing & Business Planning
  • Retailing Mogul
  • Extra Credit: Turnaround
  • Extra Credit: Mega Retailing Mogul